It’s the silent yet powerful force defining user experience, marrying aesthetics with functionality.

In this read, there’s a dive deep into the alphabet soup of web typography. From the meticulous dance of typefaces to the science of readability, the journey reveals how subtle text nuances significantly impact audience engagement and brand perception.

The art of molding letters not only carries the weight of information but also ensures it’s served with clarity.

Prepare to uncover the layer beneath the surface, beyond mere letters and into the realm of visual storytelling.

By the end, there will be no secrets left in coordinating the symphony of serifs with the practicality of pixels, and mastering this craft in the vast, digital landscape.

Understanding Typography Elements

Typefaces and Fonts

When diving into the world of Typography in Web Design, we hit a common fork in the road: typefaces and fonts. Though they seem similar to the uninitiated, they’re distinctly different beasts.

A typeface is like the music of a band, encompassing a style, vibe, melody—aesthetic. It’s the visual equivalent of the genre. Imagine it as the overarching family name. Arial, for instance, is a typeface, much like rock is to music genres.

A font, on the other hand, is like the album in that genre. It’s the physical manifestation of the typeface.

Arial bold 12pt is a font, just as ‘Thriller’ is to pop. It’s more granular, detailing the specifics—weight, size, and style—the nuts and bolts that make it work on your web page.

Within this sphere, we see the timeless battle of serifs and sans-serifs.

Serifs bring a traditional sense of flair, with little feet adorning characters, as seen on Times New Roman.

They’re old-school, a hat tip to printed literature, often dressing up more formal settings.

Sans-serifs, the modernists, ditch the frills for a cleaner line—think Arial or Helvetica.

These are the to-go for clarity, especially in the digital landscape where crispness equals readability. On screens, they help keep eyeballs from tiring, which is vital.

The usage then becomes a question of context. A fancy wedding invite might call for serifs’ sophistication, while a startup’s website craves the clean, approachable look of sans-serifs.

Technical Aspects of Typography

Kerning, Tracking, and Leading

Kerning is a subtle art, the tightrope walk of spacing between specific letters. It’s ensuring “AV” doesn’t look like a singular, perplexing symbol.

It’s the individual attention that brings harmony to letter pairs.

In the same breath, we talk about tracking. If kerning is the individualized spacing, tracking is the equalizer.

It adjusts letter spacing uniformly, affecting the overall density and texture of the text block.

Let’s not forget leading—the vertical spacing, the high jumper of typesetting.

It’s the gap between baselines, the breathing room for lines. Set it too tight, and you suffocate the text; too loose, and it’s a jumble of thoughts failing to connect.

Color and Contrast

Color whispers feeling into text. It’s the mood lighting. Go bold with reds for energy, or soft with blues for trust. It’s the visual representation of tone.

But, caution—contrast is key. A gray font on a slightly darker gray background? That’s a recipe for eye gymnastics no reader wants to endure.

High contrast is the beacon for readability. Black on white—classic for a reason. It’s like clear dialogue in a movie.

No one wants to strain to catch the plotline, just like no reader wants to squint at the screen.

Font Sizes and Line Height

Comfort is king—font sizes should be the comfy couch of web design. Too small, and it’s like sitting on pebbles.

Too large? It’s an echo in an empty hall. The right size invites the reader in, nudging them to stay awhile.

And it’s not just about size; enter line height. A partner to leading, line height determines the personal space of each word.

It’s setting the table for a feast of words where every guest has enough room to savor the meal.

Designing for Readability and Legibility

Challenges of Digital Typography

Whisk yourself into the digital streams of today’s web, and you’ll splash against the rocks of screen size, resolution, and calibration.

Like a chameleon, digital typography must adapt, morphing to fit screens from palm-sized smartphones to billboard-esque monitors.

The resolution sharpness shifts across devices; a font that sings on a retina display may croak on lower resolution screens.

Calibration? That’s another beast. Imagine colors and clarity changing with each screen; it’s like every person hearing a different version of a song based on their headphones.

Then, there’s the multi-device compatibility jig. It’s not just about making sure text looks good on a laptop and forgetting the rest. No, no.

This dance involves twirling gracefully across devices of all sorts. You’ve got tablets, phones, laptops, all joining in.

Each device is a unique stage, and if the choreography isn’t spot-on, well, the performance falters—all the world’s your stage, and that stage is wickedly diverse.

Best Font Selection for Screen Reading

In the arena of Typography in Web Design, web-safe fonts wield the shield of consistency.

They’re the brave warriors battling across browsers, devices, operating systems. They keep the peace by looking good everywhere. Arial, Verdana, Times New Roman—these are the trusty steads, reliable and steadfast.

But look closer. The hero of our story might just be x-height and counter.

You see, x-height, that’s the height of lowercase letters, plays a colossal role in how easy fonts are on the eyes. Taller x-heights? They bring clarity, making the tiny ‘e’ and ‘s’ more discernible on screens.

Then there’s the counter—the open space in letters like ‘o’ and ‘c’. It’s like the courtyard in a bustling castle; the more open it is, the easier it is to navigate.

Small counters can muddle the view, blending letters into an indecipherable stew.

Typography Practices in Web Design

Establishing Hierarchy and Focus

Imagine entering a library with books scattered all around. Typographic hierarchy is the librarian of your content; it organizes, categorizes, and brings order to the chaos.

Through size, color, and style, it whispers to the reader, “Start here, go there next.”

The impact is immense. It guides the reader’s journey through headings, subheadings, body text, drawing attention where it’s due.

It’s a silent conductor leading an orchestra, each element—a note played at the right volume, at the precise moment.

Then comes setting a visual order. It’s placing breadcrumbs along the forest trail of the webpage.

Readers follow, almost without thinking; larger fonts for titles, bolded for emphasis, italics for whispers. It’s the path well-lit, and it feels natural. Who loves getting lost anyway?

Formatting for a Pleasant Reading Experience

Opening a book, the text meets the eye in comforting waves. On the web, it’s the same.

The delicious width of lines, the way text blocks hug the edge of the screen, or float in a sea of white space—it all matters.

Line width and text block shaping — get this right, and it’s like arranging furniture in a room, welcomes you in, sit down, stay awhile. Too wide and the reader’s eyes tire, dashing back and forth. Too narrow and the rhythm is broken, choppy like a rough sea.

Now, picture a canvas — that’s your background. Then, the paint —that’s your font color.

It’s a match that needs to complement, not clash. High contrast? It’s the bread and butter for legibility. Soft on the eyes but clear as crystal. It’s the morning coffee, just the right strength, perfectly balanced.

Mobile Typography Considerations

Switch gears, swap lenses; now the world’s in the palm of hands. Mobile devices—ubiquitous and unyielding.

Scaling for them is non-negotiable. Every letter sculpted to perfection, no matter the screen.

The fonts that shine on desktop must also glow on mobile.

Resizing, adjusting, maintaining that seamless beauty, crafting that functionality, it’s no less than architectural ingenuity.

Then, adaptability —the chameleon skill. Responsiveness—text flexing, flowing, falling in place as screens pivot and twist.

It’s tapping into rhythm, a fluid dance between content and container, always in sync, and never missing a step.

Implementing Effective Typography

Typography Mistakes to Avoid

Stroll down the path of creating digital spaces and soon discover that missteps in typography are as common as pebbles on a beach.

One of the slip-ups made often is not giving enough breathing room between lines — it’s like trying to read a book with all the words in a scramble.

Correction? There’s a magic to mastering leading — that’s the space between lines.

Not just random spaces, but carefully measured ones that allow each word to stand out, ensuring none are lost in a sea of text. Ensure that the line spacing invites eyes to glide smoothly over text, not jump like a bunny in a meadow.

Now, consider fonts.

A jambalaya of typefaces on one page — well, that’s like wearing stripes with polka dots, it confuses the eye.

Stick to two, maybe three fonts; keep it classy and coherent. Mixing typefaces? Only if they’re from the same family, or complement each other like wine and cheese. Harmony is the goal, discord the danger.

Utilization of Typography Tools and Resources

Ah, technology! It brings an arsenal of tools that serve as allies in the quest for typographic excellence. Found a font on a whim?

There’s a plugin for that, identifying fonts from any site with a click. Need to pair fonts? There’s an app singing the perfect duet of typefaces.

And workflows — there are golden gadgets that layout font properties right in the browser.

Tweak away, watch the live magic as text evolves before your very eyes. CSS font properties become less of code and more of a canvas to paint upon.

Diving deeper, platforms for font selection and testing are like a playground for grown-ups.

Adobe Fonts, Google Fonts, offering up their treasures like libraries with infinite stories. Test. Try. Fall in love with a typeface.

Practical Application of Typography in Web Design

Best Practices for Typography

In pursuit of visual harmony, where does one even begin? Start by picturing a seesaw balanced with care.

Words and whitespace, size and scale, all weighed for that perfect equilibrium. Let headings stand tall, body text follow in measured footsteps, and calls to action shout with might.

Practically, think of a palette: limit choices to avoid a cacophony of hues.

It’s like ingredients in a dish; too many, and the flavors clash. Opt for a limited number of fonts, each serving its purpose, none fighting for attention.

The rules of thumb are simple, yet profound.

Choose web-safe fonts, dress them up for the occasion, and never fear white space — it’s the canvas for your word art. Be consistent with styles, tie them to actions and meanings.

FAQ On Typography In Web Design

What’s the difference between a typeface and a font?

Typefaces are the collective family of a set of characters sharing the same design principles.

A font is a subset; it’s the digital file that dictates the typeface’s specific weight, style, and size. It’s like a recipe and an ingredient.

Why is choosing the right font important in web design?

Choosing the right font is crucial as it affects both readability and the emotional impact of your site.

It’s part of visual communication, enhancing user experience and ensuring that the message resonates with users, aligning with a brand’s voice and identity.

How does typography affect user experience?

Typography weaves through user experience, guiding users with visual hierarchy and legibility, fostering a seamless journey through content.

Proper typography ensures information is digestible and enjoyable, thereby increasing visitor engagement and comprehension.

What is typographic hierarchy and why is it important?

Typographic hierarchy organizes content, signifying importance through size, color, and font variations.

It’s vital for leading readers’ eyes, framing information flow, and promoting an intuitive understanding of content structure.

This hierarchy forms the visual rhythm on a webpage, enabling efficient information processing.

How does one ensure typography is accessible and inclusive?

Ensuring typography is accessible involves choosing web-safe fonts, ample contrast, considerate font sizes, and supporting assistive technologies.

It’s about inclusivity, ensuring legibility across various visual abilities, thus reaching a broader audience and aligning with web accessibility standards.

What role does responsive typography play in web design?

Responsive typography dynamically adjusts to various screen sizes and resolutions, providing an optimal reading experience across devices.

It adapts through scaling font sizes, line heights, and weights, ensuring text is both beautiful and functional on any device, from desktops to smartphones.

Can typography impact a website’s loading speed?

Absolutely, typography can affect loading times. Web fonts, especially custom or multiple font files, add additional HTTP requests.

Responsibly using system or optimized fonts can mitigate these effects on speed, enhancing the balance between aesthetic and performance.

Are there any rules for mixing fonts?

When mixing fonts, aim for complementary contrasts and avoid over cluttering. Stick with a pairing—a serif with a sans-serif, for example, balancing style and readability. Maintain consistency across design elements, ensuring harmony and a unified design language.

What is kerning and how does it affect web typography?

Kerning adjusts the spacing between specific character pairs to prevent visual awkwardness and improve readability.

Even slight modifications can fine-tune the text’s appearance, facilitating a pleasant reading experience and maintaining visual consistency throughout the web content.

Should web designers stick to web-safe fonts only?

While sticking to web-safe fonts guarantees universal compatibility, it’s not a strict rule anymore.

With advancements in CSS and font resources like Google Fonts, designers can safely explore a wider range of typefaces, provided there’s careful consideration for fallbacks and loading times.

Conclusion

Wading through the nuances of typography in web design, one unearths the true essence of digital aesthetics.

The journey across the font landscape is much like crafting a visual symphony, where each letter plays its part in the grand schema of user interaction and visual communication.

The mastery lies in the delicate balance of readability, accessibility, and expressive typography tools—all working in concert to echo the brand’s voice.

The realization dawns that every curve of a serif and the sleek line of a sans-serif is a strategic choice, resounding with purpose and intent.

Navigating responsive typography and emerging web font technologies equips us with an evolving toolkit, propelling our narratives into ever-more engaging and inclusive territories.

As the final pixel falls into place, what remains is the clarity of content transformed into an immersive user experience, where each word is set with intention—a quiet nod to the power of well-executed typography.

If you enjoyed reading this article on typography in web design, you should check out these articles also:

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• Weird Websites Created by Designers With Too Much Free Time

The post Enhancing User Experience With Typography in Web Design appeared first on Be Theme Blog.

This silent conversation is the craft of color theory in web design, a symphony of hues intricately woven to speak directly to the subconscious.

Here lies the power to tell a brand’s story, evoke emotions, and drive actions – all through the visual melody of colors.

In this exploration, the veil will be lifted on how strategic color choices can be the difference between a site that stands tall or one that fades into the digital abyss.

Delve into the psychology behind colors, the cultural language they speak, and the practical sorcery in crafting palettes that resonate.

Discover the best practices for integrating color theory with design strategies that align with site goals, enhance user experience, and ensure accessibility for all.

By the end of this journey, the wizardry of color theory will no longer be a mystery, providing the tools to turn any web canvas into a captivating masterpiece.

Fundamentals of Color Theory

Understanding the Color Wheel

Let’s take a walk around the color wheel, an artist’s best friend and a vital buddy for anyone diving into web design.

Picture a big, bright pie sliced into various colors stemming out from the center. At the heart of it all, we find the primary colors: red, blue, and yellow. These are the original parents of the colors we know and love; they can’t be created by mixing others, they just are.

But mix we must, and when we do, magic happens. Combining primary hues gives birth to the secondary colors.

Red and blue get cozy to make violet; blue and yellow shake hands and produce green; yellow and red have a dance and yellow says hello.

There’s a sense of balance here, a harmony in the making. Because create we must, and when we combine these friends, we meet the adventurous tertiary colors, a quirky blend of primary and secondary, like red-orange and blue-green.

Color wheel chats need to include the dynamic duos and trios: complementary, analogous, and triadic colors.

Complementary colors are the opposites, sitting across from each other, like red and green – they bring out the best in each other.

Analogous colors are the neighbors, like green and yellow – familiar and comfortable. Triadic colors? Now, they are a diverse group – three equidistant players on the wheel, bringing a balanced yet bold vibe.

Color Terminologies and Relationships

Okay, it’s time to sharpen our color vocabulary. First up, hue. That’s just a fancy word for the color itself. Think of it as the pure essence of color.

Next, let’s talk about saturation—that’s the intensity of a hue, its colorfulness. A color can shout or whisper; how saturated it is will determine the volume.

What about lightness? Sometimes called value, it’s all about how light or dark a color appears.

Lightness sails on a scale from bright white to rich black, with the hue of our choice aboard for the ride.

We’ve got more friends joining the party: tints, shades, and tones. Add white to your pure hue, and you’re walking in a field of tints – they’re the lighter offspring of your color.

Throw some black into the mix, and you create shades, the deeper, darker sides of the hue. Tones are the level-headed ones – they come to life with a touch of gray, a harmonizing force dampening the wildness of pure colors.

Now, about the harmony of it all. Color relationships can make or break a design. Think of them as different chords in a melody.

They can delight or jar when put together; it all comes down to finding that sweet spot where different hues sing in unison. Whether it’s the monochromatic whisper of similar tones or the loud chorus of contrasting shades, it’s all about that inner sense of balance.

Color Schemes and Their Applications

Types of Color Schemes

Picture a painter at their canvas, but the canvas is your screen and the paint is digital.

It’s crucial to pick the right combination of colors because they set the mood, the vibe, and the visual story that unfolds. The paint palette is big, though, and choosing can be as tricky as nailing jelly to a tree.

Monochrome is like a single note played in varied pitches; one color, different shades. It’s safe, it’s harmonious, and it’s snug as a bug in a rug.

But sometimes you crave a bit more spice, right?

Enter Analogous schemes, a hand-holding trio of colors that live side by side on the color wheel. They’re like a flawless harmony, pleasing and soft.

The design feels like wearing your favorite sweater: comfortable, reliable, but still stylish.

Now for the drama: Complementary colors. A pair of opposites attract, like fire and ice, loud and proud.

They punch up the volume and can make buttons and calls-to-action on a webpage jump out like a frog on a hotplate.

Fancy more complexity? Go Triadic. Select three colors spaced equally apart, and you’ve got a dynamic ensemble. But hold on; we have a fourth musketeer: Tetradic.

This involves four colors in two complementary pairs. It’s like cooking with exotic spices—excellent if you know what you’re doing but easy to overdo.

Choosing these ensembles isn’t whimsical. Ask questions: What journey do I want to take the viewer on? Is this a serene, walk-in-the-woods vibe or a neon-lit, downtown buzz? Contrast, balance, and harmony are the guiding stars here – use them, and watch your web canvas come alive.

Practical Applications in Web Design

Grab your designer hat because we’re about to weave these color schemes into the fabric of user experience.

They aren’t just pretty faces; they do the heavy lifting in guiding eyes and clicking fingers.

First off, Enhancing User Navigation. Colors are more than show ponies; they’re workhorses, charting the course for users like signs on a highway.

Monochrome can guide users with subtle nudges, while complementary combos can highlight the important pit stops like sign-up forms and buy buttons.

As for Site Aesthetics, think of color schemes as the décor of a room; they can whisper elegance or scream fun.

A dash of analogous harmony can wrap a website in a cohesive blanket, while triadic schemes toss in a bit of joyful chaos for flavor.

Now, let’s unfold some Case Studies. Recall that minimalist design with the smooth blue hues and a dash of yellow that went viral?

Or that e-commerce juggernaut that uses red accents to rev up the ‘Buy Now’ urge? Their secrets weren’t just their colors but their methodical color scheme choices meshing with the brand’s heartbeat.

People remember the visuals.

The tints, tones, and shades in these schemes have the power to make a visitor stick around, share with friends, and click where it counts.

Psychological Impact of Colors

Color Psychology Basics

Imagine colors whispering secrets, and each hue is a key that unlocks different emotions and reactions; that’s color psychology for you.

It’s a real thing, affecting how folks feel when they land on a page. Reds scream passion and urgency – ever wonder why sale signs are often red?

It’s like a visual shot of espresso. Blues calm the soul, like gazing at the ocean or a clear sky.

Each color sneaks into our subconscious, triggering reactions we’re sometimes not even aware of.

They shape our moods, influence decisions, and even affect appetite. Yep, that’s why fast-food joints often rock the red and yellows – it’s like a one-two punch for hunger and haste.

And green? It’s more than just envy or luck.

It embodies tranquility and growth, planting seeds of peace and renewal in the mind’s eye. Plus, the world agrees it’s go-time with green – like a universal thumbs-up.

Applying Color Psychology in Web Design

This color chit-chat becomes real talk when splashing them across a website. It’s matchmaking, really – lining up the right colors with what a brand stands for.

Say a website’s all about eco-friendly products; wrap it in shades of green, sprinkle in some earthy browns, and you’ve set the scene for Mother Nature’s digital home.

It’s like asking, who’s coming over? Young, vibrant audiences might dig bright, punchy colors that scream fun and adventure.

A more mature crowd? They might lean towards subdued, sophisticated palettes that whisper class and trust.

Take a deep dive into who the audience is, what their hearts beat for, and how they see the world.

Tailoring the color wardrobe to fit their tastes makes for a welcoming digital handshake and a “Come on in, we get you”.

Cultural Considerations in Color Selection

The Importance of Cultural Context

Like a globe-trotter picking up souvenirs from every stop, every color scoops up meanings along its travels.

This invisible suitcase of meanings varies from one place to another. It’s fascinating how a color can get lost in translation across cultures.

As someone thinking about every dot on the map, walking through this is like tip-toeing across a floor of cultural thumbtacks.

Colors talk in a language without words; they might tell a story of celebration in one country but sing a ballad of mourning in the next.

Dive into every culture, and you’ll see reds can mean good fortune, or they could be fierce warnings.

Whites?

They could be clean slates or symbols of grief. Context is queen here, and acknowledging that is like giving a nod to each traveler’s unique journey.

Strategies for Global and Culturally Diverse Audiences

First, let’s talk research – not the nose-in-book kind, more like a get-your-hands-dirty, meet-the-people gig. It’s about reaching into the diversity cookie jar and knowing what each color cookie stands for to the fingers reaching out.

Survey says… understanding your global audience is step one. You’ve got to know their norms, taboos, and triggers.

That “wow” factor can quickly turn into “whoa, hold up” if a color rubs the audience the wrong way.

Avoiding that faux pas means peeling back the layers of cultural paint to ensure your palette respects sensibilities and expressions.

Imagine the online world as one big potluck. The diverse spread is what makes it a feast, not a single-dish dinner.

So, understanding audience shades isn’t just about avoiding the bad; it’s a full embrace of the good, the alignment, the authenticity.

It’s a commitment to ensuring every click feels like a warm handshake, not a toe-stepping dance misstep.

Creating and Implementing Color Palettes

Designing a Color Palette

Think of this process like a chef foraging for the perfect ingredients. First up, scouting for that primary color – the one that shouts the loudest about what the vibe is. It’s the hero of the story.

Maybe it’s as bold as a superhero’s cape or as subtle as the hint of dawn. This choice is the anchor, the main melody in an orchestral piece.

Now, every hero needs a squad. So, picking supporting colors is like casting the best sidekicks – they add depth, contrast, and complexity.

They’re the harmony supporting the melody. It’s about mixing and matching till it feels like that moment when everything falls into place.

For superpowers, there are tools galore. Matching hues using Adobe Color, playing with tints and shades, and tapping into color psychology – they’re like the utility belt for the task.

There’s a wealth of resources out there: color libraries, digital tools like Coolors, and even nature itself. From the Pantone Matching System to CSS and SASS preprocessors managing those shades and RGB color models, everything’s ripe for the plucking.

The 60/30/10 Rule in Color Application

Ever heard of this rule? It’s not just numbers; it’s a design mantra. Imagine a room dressed in 60% of a dominant hue, 30% secondary color to lessen the intensity, and then a 10% accent color – the cherry on top.

It’s like a tried-and-true recipe for visual appeal. This rule is a balancing act, a see-saw ensuring nothing gets too loud or whispers too quietly.

Balancing Color Usage in Web Design is like giving each hue a role in a play. The lead actor, the supporting role, and the cameo – they each contribute to the story without stepping on each other’s lines.

Now, bring in Examples of Effective Implementation in Web Layouts – a portfolio, perhaps, where the eye-catching 10% is handpicked icons, or an e-commerce site where the call-to-action buttons pop, thanks to that accent color.

Stick to this formula, and watch as each section comes alive in a harmonic dance.

It creates a rhythm, a visual language that speaks without saying a word.

Accessibility and Contrast in Color Usage

Importance of Contrast for Readability and Accessibility

Step into a room where the lights are dim. Notice how hard it is to find your way around? Now flip the switch, let light flood in, and boom – everything’s clear.

That’s the power of contrast in a nutshell. It’s not just about making things pop; it’s about guiding folks through a space, or in our case, through a webpage.

High contrast isn’t just a style choice; it’s a helping hand for those squinting at screens or those who navigate the digital world differently due to visual impairments.

The right contrast turns the baffling maze of a website into a clear path of breadcrumbs.

Tools and Guidelines for Evaluating Color Contrast

Thank goodness for the toolbox we have for this job. There’s a slew of gadgets and gizmos to ensure no one’s left in the fog.

We’ve got digital tools like the Color Contrast Analyzer, which is like a trusty sidekick that spots potential pitfalls before they trip anyone up.

And guidelines? They’re like the secret recipe for inclusivity. W3C lays it out with WCAG (Web Content Accessibility Guidelines).

Imagine rules of the road that make sure everyone, and I mean everyone, gets where they’re going safely.

Balancing Aesthetics with User Accessibility Needs is like walking a tightrope. Leaning too much on swanky trends might leave some users teetering on the edge.

But focus solely on accessibility, and you risk a design that’s as bland as unsalted crackers. It’s about mixing that cocktail to the right measure.

Techniques for Enhancing Web Accessibility Through Color

Dive a little deeper, and it’s all about using color as signposts – a beacon for the next click, a spotlight on important info. Clever use of hues can guide users like a tour guide in a museum, highlighting the masterpieces without saying a word.

Strategies for Using Color to Improve Navigation and Information Hierarchy are about setting up a visual pecking order.

Like guests at a dinner party, every element on the page needs to know its place – the important bits getting the head-chair and the background details not outshining the star of the show.

Ensuring every website visit is as smooth as a jazz tune means Ensuring Compliance with Web Content Accessibility Guidelines (WCAG). It’s like hitting all the right notes so the tune hums along sweetly for all ears, or in this case, all eyes.

Best Practices for Color Theory Application in Web Design

Integrating Color Theory with Overall Design Strategy

Imagine weaving a tapestry with a rich variety of threads. Each color has a role, a purpose, a moment in the sun. Here, it’s not about splashing paint wildly; it’s about crafting a harmony where each shade complements the other, moving the narrative forward.

Laying down a color plan involves asking: “What’s the goal here?” Is the target to soothe like a gentle stream or energize like a morning jog? It’s peering through that lens when picking a palette.

Colors wrap around site goals, cozy as a sweater, shaping user interactions like a potter molds clay.

Would cool blues instill trust for an online bank? Or maybe nurturing greens to emphasize an eco-friendly brand? It’s syncing up those vibes with the website’s heartbeat.

The magic happens in Aligning Color Choices with Site Goals and User Expectations.

It’s all about living up to that unspoken promise made when someone clicks a link and lands on a page. Expectations are like unlit candles; the right colors can be the match that lights them.

And then, there’s the Continuous Testing and Refinement Based on User Feedback. Launching a site is just the opening act.

What follows is listening—really listening—to what visitors say. Their voices pave the path for tweaks and polishes, making sure the color story stays fresh and relevant.

FAQ On Color Theory In Web Design

What is the significance of color theory in web design?

Creating a website without color theory is like baking without a recipe; you need understanding and balance to evoke the right feelings and actions from visitors. It’s essential for brand representation, user engagement, and overall aesthetic cohesion.

How do I choose the right color palette for my website?

Start with the brand’s identity and the message you want to communicate. Use tools like Adobe Color for inspiration and consider user psychology. Balance warm and cool tones and remember accessibility guidelines like WCAG to ensure readability.

Can color influence user behavior on a website?

Absolutely, hues carry emotional weight. For instance, red can create a sense of urgency, prompting quicker decision-making, while blue can instill trust and calm. Picking the right shades can guide user actions subtly yet effectively.

What are the best practices for using color contrast in web design?

The key is readability and accessibility. High contrast ratios, as recommended by WCAG, help users with visual impairments navigate content. Aim for a balance that is eye-catching but not glaring, using contrast analyzers to refine your choices.

How important is it to consider cultural color meanings in web design?

Immensely, if you’re speaking to a global audience. Colors like white can signify purity in one culture and mourning in another. Research and audience understanding are crucial to ensure your color choices resonate appropriately across diverse cultures.

What is the 60/30/10 rule in color usage, and should I follow it?

It’s a classic interior design principle adapted to web design. Use 60% as your dominant hue, 30% as a secondary color, and 10% for an accent color to create a balanced, harmonious site. It’s not a strict rule but a solid guideline for aesthetics.

How does color psychology play into web design?

Color psychology is the cornerstone of inducing emotions and reactions in users. Understanding it helps in crafting experiences that align with the site’s goals. Whether calming or energizing, the psychological impact of colors cannot be overstated in web design.

What tools can I use to create a color scheme for my website?

Besides Adobe Color, Coolors and Palette Generator are great sources. Integrating tools like SASS or LESS can also manage complex schemes in stylesheets, while resources like the Pantone Color System ensure consistency across digital and physical branding.

How do I ensure my website’s color palette is accessible to all users?

Use contrast checkers and refer to WCAG. Opt for color-blind friendly palettes and ensure there’s sufficient contrast between text and background colors. Incorporating tools like A11y can guide accessible-friendly color decisions.

Is it important to keep up with color trends in web design?

While trends can inspire, grounding your choices in the brand’s identity and audience preferences is paramount. Trends come and go, but the emotional and functional use of color is timeless. Let trends inform, not dictate, your color strategy.

Conclusion

Weaving through the intricate fabric of color theory in web design, we’ve unraveled how color choices shape the very skeleton of a user’s experience. It’s the silent whisper that either charms or alarms, the pivot on which user engagement swings. From accessibility and cross-browser color consistency to emotional resonance and brand alignment – it’s undeniable that each hue holds power.

In closing, remember that a website isn’t simply a canvas for vibrant aesthetics. It’s a strategic puzzle where each piece – whether it’s the soothing tones of a minimalist design, the bold statement of high-contrast visuals, or the cultural nuances echoed in a color palette – is meticulously chosen to enhance the user’s journey. By leveraging the unspoken eloquence of colors, web design transcends being just visually appealing; it becomes evocatively compelling and inclusive, beckoning each visitor with a visual language that speaks without words.

If you enjoyed reading this article on color theory in web design, you should check out these articles also:

• The Best Interior Design Websites That Look Great
• Top Web Design Agency Websites: 60+Examples
• Capturing Creativity: Best Photography Studio Websites

The post Mastering Color Theory in Web Design: A Comprehensive Guide appeared first on Be Theme Blog.

Luxury websites use special effects, intelligent design, and unusual display features. The main goal is to convince their customers they are deserving of expensive time and attention. Enclosing your brand philosophy, best practices, and ideas in a presentation/landing page can be challenging but, unlike other websites, luxury websites have only one opportunity.

This list of luxury websites serves as an insight, helping to find the common techniques used, so you can successfully learn how to make your own.

Calicanto Luxury Bags

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https://calicantoluxurybags.it/

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These luxury bags tell their own story on Calicanto’s website, the pale colors, calm background, and stylish photographic effects, add the luxury touch to this page.

Hilton & Hyland

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https://www.hiltonhyland.com/

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Hilton & Hyland are leaders in the real estate luxury market, so the classic overlapping of boxes and smooth scrolling, all representing style and tradition, are a great match for this sophisticated company.

Le Chomat – Luxury beds

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https://www.lechomat.com/en/

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Using a solemn black background, the presentation video reveals the biggest value of the company, which is Le Chomat’s high-quality materials and the personalization of each handmade piece.

VERAWANG

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https://www.verawang.com/

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This website displays high fashion and eclectic style with classy visuals portraying stunning models, and their amazing clothes. The menu bar on the top sends you to the section you are most interested in, so visitors can easily and quickly locate their favorite luxury item.

Vendôme Luxury

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https://www.vendomeluxury-paris.com/

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This website opens to the public, revealing the stories of the head designer, team of designers, and the brand itself.

Harper & Jones

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https://harperandjones.com/

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Harper & Jones prove that luxury websites can be amusing and relaxing without losing their sincerity. This brand’s philosophy is about tailoring and customizing each suit for every client, and their message is conveyed through a well-thought and designed copy.

Luxury fabrics house

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http://dorm.nocturne.agency/en/

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The story of Luxury fabrics house is revealed by the website’s slides following one another.

Manolo Blahnik

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https://www.manoloblahnik.com/gb/

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The visuals are excellent on this website. Floating shoes on a white background give the impression of elegance, luxury, and sophistication. The shadows give the illusion of motion while you scroll.

Emmemobili

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http://www.emmemobili.it/web/

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Emmemobili is classy. Founded in 1879, the original family business, quickly became a fashionable trend-setting company and set standards within the luxury industry. Their designs are appreciated internationally, and are reflected in their elegant website.

Jonathan Radford

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https://jonathanradford.com/

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The visuals of this luxury website are enticing and captivating, as you’d expect from the number one Coldwell Banker realtor in New England.

Adriatic Luxury Hotels

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The user-friendly interface and the dynamic text augment the overall experience on this website, making these independent luxury hotels in Dubrovnik Croatia, both desirable and attractive.

Lampe Gras

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Simplicity can depict luxury and good taste, and Lampe Gras’ website exemplifies this in their choice of color palette, a mild background, and appropriate visuals.

Christian Louboutin

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http://us.christianlouboutin.com/ot_en/

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Luxury websites usually stylishly place their product in the limelight and Louboutin’s website is an excellent example of this. Their shoes are the main characters on a short homepage with a white background.

Arlene Rutenberg

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https://www.arlenerutenberg.com/

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Arlene Rutenberg is one of LA’s top real estate brokers and her website proves this by showing her level of expertise and seriousness in a very classy manner.

Zappos Style Room

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https://www.zappos.com/a/the-style-room/women/trends

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Opening Zappos’ website is like entering a luxury showroom; the gorgeous models, beautifully fitted styles, and complementary pieces, are very enticing.

Makr

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https://makr.com/

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Although this page is an image-only website it is interesting and attractive. Alternating photo grids with carousels and images of varying sizes are the key to its success.

Salty K

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This luxury website utilizes dark tan, colorful pieces, and cheeky designs, to great effect. The models pose with confidence, advertising the bathing suits stylishly and elegantly.

Byredo

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https://www.byredo.com/uk_en/

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Byredo’s website has minimum white space and has complementary photos fit into a puzzle-like overall picture, with alternating textures, color palettes, and accents.

Rubel & Ménasché

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Rubel & Ménasché’s jewelry is memorable, like their website, utilizing the logo in an enjoyable motion game.

GREATS

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GREATS reminds customers that luxury is not only about appearance, but also about functionality. Their motto is: “We make timeless, responsibly-made sneakers that are designed to be great, and made to be worn”. The website reflects these ideals.

Pols Potten

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https://www.polspotten.nl/

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This website has a very clean design. The main carousel on the landing page is an example of good taste, elegance, and is aesthetically pleasing, using harmonious textures.

Abel

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https://abelobjects.com/

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Abel’s website is simple, but beautifully displays the uniqueness of each piece of jewelry.

MOS MOSH

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Mos Mosh created a global culture around their jeans, making them highly desirable, in elegant, stylish luxury.

Mathieu Lehanneur

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http://www.mathieulehanneur.fr/works

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Mathieu Lehanneur’s page is the perfect example of a beautifully designed website from an innovative designer. He chose simplicity and the power of 4 words: “Pieces. Places. Lights. Things”, on colorful abstract background.

Great Heights

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This ethical diamond seller has a beautifully designed website, with a great customizable search that crowns the amazing and stylish design.

Norvina Collection

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Anastasia’s website combines and reaches two major goals of every luxury website, by remaining classy and sophisticated, while utilizing accessible and captivating elements.

Taylor Howes

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Alternating image slides with text boxes is a classic method. Yet, introducing a black-and-white carousel on a website for interior design is a bold move. This is how we get to know the designers\’ team behind those gorgeous pieces of interior. The tradition of the company (founded in 1993) speaks for itself. Refinement and gentility are what best describe this company.

The Art of Bespoke

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This website is a true “home of luxury design”. It shares with the rest of luxury websites the white background and the alternation of various photo displays.

Ivan Toma

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https://www.ivantoma.com/

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Italy, handmade pieces, and Ivan Toma make the perfect combo. See it for yourself on his website.

Stella Creates

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Stella Achenbach’s page has been inspirational for years. This independent designer’s experience is detailed on the website, proving her expertise and talent.

Omega Watches

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Classy and high-quality watches are obviously luxury items and this website portrays the lifestyle story of a sophisticated person through the dials of the watches.

2NDDAY

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The color palette on this website exemplifies elegance and aesthetic harmony. The page designer is Granyon Shopify, with a little help from friends at 8kilo.

Constance-Hotels-&-Resorts

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The travel, colors, and views of this website are very captivating, with a multitude of blue shades on a single landing page and the images are brilliantly incorporated with text and dynamic elements.

Rino & Pelle

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https://www.rino-pelle.com/

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Rino & Pelle — “Luxurious and contemporary appeal for every woman”.

Karpov Paris

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One way to highlight a jewelry collection is on a pale background, colored in different shades of grey, as represented on this website.

Aristo – Sloane Square

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The presentation video is followed by a text-image grid, with alternating boxes, background colors, and fonts. Thus the main points of interest remain the rooms presented in the images.

Foudamour

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Modern romance is the foundation of Foundamour’s website, with its goal being to encourage romanticism in a sophisticated way.

Imagin Optique

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Located in the south of France, Imagin Optique creates and sells iconic eyewear and the website fashions stories around their clients.

ROUGE Mallorca

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Mallorca, Hermes bags, and elegant glass cases offer a quintessential image of luxury.

DDNA

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https://d-d-n-a.com/

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The moving soap bubbles on the welcoming screen are a metaphor for jewelry creation. Elements of different sizes harmonize to create unique breathtaking pieces.

Voyage Loire

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You’ll crave this trip immediately after you open the website and start scrolling. All the events are incredibly attractive to all potential visitors.

Self Scenter

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A happy combination of playfulness and thoughtfulness, allows this website to help discover your best-matched perfume. Simply answer the questions and enjoy the results.

Limnia

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https://limnia.com/

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Modular jewelry is simple, yet sophisticated. Each piece is unique and customizable, making this website an example of luxury and refinement.

Bergdorf Goodman

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https://www.bergdorfgoodman.com/

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High fashion retail is nothing without Bergdorf Goodman, and their website is deserving of being classed as luxurious.

Papazian

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https://www.papazian.gr/

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The color scheme of this website is very attractive; combining light beige, dark grey, and coral. Creations from Papazian travel across the entire globe to their buyers and have been doing so since 1963. Their vision has always adapted to the needs and tastes of the times.

Carlin Wright

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Many elegant and stylish women comprise the image of this brand, portraying the sophistication and refinement of the products.

Ending thoughts on these luxury websites

Luxury websites gain this definition due to their unique qualities. A visitor is usually attracted by aesthetic harmony, a cool color palette, interesting dynamics, and a sophisticated ambiance.

If you need further explanation and tips to build your own luxury website, Be Theme can help in at least three ways;

The website will be suitable for a larger target audience.

You can endlessly edit and customize every page from your website.

The work is completed rapidly and with ease.

Be Theme also has a library of more than 500 pre-built websites. They are fully functional, responsive, and customizable, so you’re only one click away from creating a successful web page.

If you enjoyed reading this article about luxury websites, you should read these as well:

Amazing Colorful Websites With Vibrant Color Schemes

The Best Blue Websites With Awesome Color Schemes

The coolest black websites you can find online

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The post Impressive Luxury Website Design Examples appeared first on Be Theme Blog.

The dreaded question that keeps web designers up at night: “How much does a website cost?” Setting prices for website design services is never easy because there are a lot of factors that can alter the final cost. After all, not every client wants the exact same website. A web design quotation must be well-thought-out, based on what the client requires and the size and complexity of the website, among other considerations.

In this article you will learn how to set a price for your services the professional way and stick to a website quote template each time you establish the final cost of a project.

Tips to set your prices wisely

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In order to quote your website services, you first need to research the monetary value of the services that you offer. Even though you might not be experienced with handling finances and everything related to the business world, it is an aspect that you have to master in one way or another. Luckily, there are some tools that can help you with pricing your services by using industry data.

The first tool you can use is called Bonsai Freelance Rate Explorer. It is a simple tool that can compare your rate with how much other web designers in your area charge. What’s great about it is that it also has features that can help simplify your financial projections. One of these features is the annual income calculator which tells you how much you can earn based on the amount of time you’d like to put into your work and other details.

It’s important to notice how the prices vary from one country to another. Location is perhaps the highest influencing factor when it comes to charging for web design services. Depending on your location, you will have to charge according to the average prices of the market. See this report by NJ Creatives Network where web design rates vary from $40 to $75 per hour, reaching an average of $59. In other parts of the world, designers might ask for $100 per hour. Take into account all of these aspects that could affect your web designing quotation.

How to evaluate yourself

You can’t charge a lot if your services don’t add up to the expectations of the clients. Beginner web designers find it the most difficult to set prices for their services because they’re unable to evaluate the quality of their work properly. The easiest way to deal with this situation would be to analyze the competition and check the average market rate for people with the same experience as yours. In addition, you could focus on:

• What your portfolio looks like
• Whatyour competitive advantage is
• How good your reputation is

Website design quotation tips

Fixed price

The first approach when it comes to quoting website prices is setting the same price for your projects, depending on certain criteria. For instance, you will know in advance how much a small, medium, and big website would cost. Even though it’s a good approach, you must learn when to charge more for more complex requirements. Project-based estimates shouldn’t include additional changes that go beyond the initial project scope.

These additional changes might seem insignificant at first, but they add up to your working hours and you deserve to be paid for them. Set an hourly estimate for extra working hours and include it in your website designing quotation. This way, you will know for sure that your work is paid fairly, and both parties accept the terms and conditions you’ve set for offering your services.

Hourly

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This is the most common way of charging clients in web design, and it’s probably the most effective too. Instead of charging per project, set a price for each hour of work that you put into it. In the web design world, creating a website quote based on how much time you invest in it is a practical solution.

Because no website or client is the same, you will always stumble upon different opinions and need to make adjustments before delivering the final project. This is why an hourly price is more convenient.The clients want a change?Then they have to pay for it. Beginner web designers are usually paid $20 per hour and experienced ones can earn up to $100 per hour depending on how experienced or sought after they are.

Personalized

If you don’t know exactly whether to set fixed prices or charge per hour, another web designing quotation solution would be to create personalized price schemes for each client that wants to make use of your services. The only inconvenience is that you’ll have to figure out the numbers after each and every project, and it might become quite time-consuming. Luckily, there is an easier way to personalize your costs: using a web design quote template. They are convenient and free, so don’t be afraid to give them a try.

Website design quotation templates

Once you’re ready to take your web designing quotation to a professional level, you should use a quote template. These are documents that include most of the aspects that a web designer may or may not include on a site. Based on the preferences of the user, a web designer can figure out how much the overall process will cost and how long it will take. With some templates, you have the ability to list the prices for each extra feature that you add to a website and the client can choose the ones they want in their own project.

Here are a few great web design quotation templates that will help you set up appropriate prices for your services. Give them a try: free google slide templates

Free Web Design Quote Template

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https://images.sampletemplates.com/wp-content/uploads/2016/07/28123314/Free-Web-Design-Quote-Template.zip

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Basic Website Development Quotation Template

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https://www.template.net/pro/10416/website-development-quotation

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Freelance Web Design Quote Template

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https://images.sampletemplates.com/wp-content/uploads/2016/07/28123653/Freelance-Web-Design-Quote-Template.zip

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Web Design Quote Template

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https://www.template.net/pro/10416/website-development-quotation

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Web Design Quote Proposal Template

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Development Quotation

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Website Price in PD

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Get a Quote Web Design

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https://www.jotform.com/form-templates/get-a-quote-web-design

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Website Design Quotation Template

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http://www.quotetemplate.org/wp-content/uploads/2012/12/Website-Design-Quote-Template.zip

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Web Design Quote Form

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How to develop your negotiation skills

Even while using a perfectly-built web design quotation template, you might still struggle to set prices for some services. Dealing with tough clients who want to obtain a lower price for your services can be overwhelming at times. This is why you should learn how to negotiate. If communication is not within your top skills, negotiation may seem impossible but it will get easier in time, once you start noticing how people behave during negotiation. Read up on common negotiation techniques and try not to make compromises too often or you might earn less than you deserve. Negotiation is all about being fair both to yourself and your clients.

And above all, be consistent

Being an independent website designer also involves managing your own business. You will have to learn how to set correct prices from the very beginning and adjust them according to the market trends. You may still under- or over-price your services in the future, but it will happen a lot less if you use your web design quotation tools consistently. There’s no universal way to do it. You should use the approach that you find the most convenient for your own services. The secret is to stick with that approach for the rest of your web designing career. Being constant instead of erratic is necessary when setting good, reasonable prices.

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The post Website Design Quotation Templates and Tips to Set Your Fee appeared first on Be Theme Blog.

When your new website is ready, your goal should be sharing it with the world, far and wide. To drive large quantities of traffic to something so new, you will have to build a great website launch announcement. Without stirring the curiosity of users regarding what you are about to present, your website launch won’t have the expected result.

Building excitement around your website launch can only be done if you focus on your target audience and those “wow” elements that make it worthy of interest. In this article, you will find some of the best tips on how to handle future website launches the right way.

Ask Yourself These Questions Before Continuing

Before going any further, it would be best to ask yourself a few questions about your website launch. Answering them will help you plan your new website announcement. Think about:

• How the perfect website launch would look
• How the website reach can be maximized
• How you can draw more traffic to your website
• Whether your copywriting is persuasive enough
• Whether you have a viral hook or not
• Whether your website is properly built and can support large amounts of traffic during the launch
•  What is a Share Page and how you can use it
• How to build a great pre-launch teaser landing page
• How you can creatively build buzz around the new website launch

Of course, the questions don’t stop here, but these are enough to give you some direction on where you can start with planning your website launch announcement. If you have any other ideas that could be relevant for your new website launch, don’t hesitate to write it down and take it into account when figuring out the announcement plan.

Put the Launch Plan Together

Once you’ve got all the answers in place, it’s time to create the launch plan. Without this launch plan, your whole website announcement could turn into a mess. Planning is the one detail that can smooth the process out and keep everything on the right track. Recklessly publishing content or launching a website without a prior interest build-up would be serious mistakes that can’t be fixed immediately afterward. Planning should ideally start six months before the actual launch date. Even though it seems a lot, time will fly by without you even noticing it.

Gain Leads

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A website launch announcement is supposed to make people visit the site on the day you’ve mentioned. By doing so, you are increasing the chances of turning visitors into clients. Before your official launch, you can gain many pre-warmed leads by using a landing page as a teaser.

Use Email Marketing

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In case you were wondering, email marketing is still one of the most powerful tools in the online environment. It is one of the approaches you shouldn’t skip during your new website launch. In fact, a study by Mailmunch stated that from 2,000 email contacts, 2,000 social media likes and 2,000 social media follows you can obtain around 400 email clicks, at least 100 post interactions. and more. Making use of email marketing is a must if you want to keep people up to date with the latest changes you made or get them excited about the launch day.

Share Pages

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Share Pages encourage visitors to share your website’s content on different social media platforms. Create such a page by including shareable elements on it, such as:

• Videos that can be embedded on other sites
• Social images
• Social posts
• Facts about the website launch
• Sneak peeks of your site before launch

Publishing Press Releases

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Traditional marketing still stands, so if you want to make use of it, you should definitely create and publish press releases. These are articles that are focused on a certain event to garner attention. They are perfect for making a website launch announcement because they can be published online, in newspapers or magazines, on PR directories, and more. Besides boosting the probability of attracting more people to your site, it will also help with SEO. Make sure that the press release is entertaining, dynamic, and catchy. Otherwise, it might not have the impact that you expect.

Publishing Guest Posts

To build interest around your website launch in the greater Internet community, you can publish guest posts on websites and blogs related to your industry. For this, you might want to hire a copywriter that is able to naturally include links to your website in a blog post that is useful and easy to read. Always stick with quality instead of quantity. Be careful to use links to your website’s homepage instead of the temporary landing page that is available at the moment. This page will soon disappear, and it will turn the links into unusable ones.

Make Use of Social Media

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Using your social media accounts is the easiest way to make a website launch announcement popular. In order to build awareness around the event, you should compose a quality post and share it on all of your profiles. The best way to make people curious about what you are going to do is to use sneak peeks. It can be some behind-the-scenes information about the development process, a special feature that your website will include, some screenshots of the new home page, and so on.

The goal is to make people curious and wonder what will happen during your website launch. You can also create events on Facebook and promote them. Give people some extra motivation to visit your site as well. A giveaway would be a good choice. Don’t forget that you have to post regularly a few weeks before the website launch. High-volume platforms such as Twitter might require posting more often to obtain results compared to Instagram of Facebook. Make the website launch announcement on every social platform, as often as it’s needed, without being spammy.

Influencers

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Influencers are people in the online environment who’ve built a great community around their name and can easily make something popular by publishing it on their profiles. Influencer marketing seems to be highly popular at the moment and more immediately effective than other traditional sources of sharing content.

Paying an influencer to tell people about your big website launch will surely create some excitement around it. The same goes with other companies who already have a large audience. Setting up a partnership with one of these companies can be your best shot. Make sure that the influencer or company you choose has a similar target audience with yours. Otherwise, even though the website launch announcement will get popular, people won’t be interested in your site or your offering.

Other tips to keep in mind

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If you’ve followed all the steps included in this article, success is almost guaranteed. Even so, here are some more tips that could help you with the website launch:

• Be personal.People like it when they see the excitement from the person who is behind the event. Don’t hesitate to share a photo of yourself working on the website, or a group photo of your entire team.
• Post exclusives. Post bits and pieces of the development process or visual elements of your new brand. People will know what to expect and might be more easily convinced to visit the site once it’s ready.
• Shoot a video. Videos are more convincing than any other type of content. Record yourself while you make the website launch announcement and post it online.
• Create a branded hashtag. To make it easier for people to follow the topic, create a special hashtag for this event only. Use it whenever you post something on social media. When they will look up the hashtag, people can find more info about the website launch.

Wrapping it up

Because of all the work involved in making your website popular, you should take care not to become jaded before the actual launch. Even though it might seem mainstream for you now, other people still consider it as completely new, so don’t treat the event carelessly. Continue to post on your social media accounts with the same level of excitement until the final launch. This is the only way to keep people engaged until the very last moment.

After all, your website launch is an actual event that needs the same level of promotion that any other type of event would receive. Press releases, social media posts, blog posts, newsletters, ads – anything you may want to use could bring more people to your site when the time is right. Keep yourself engaged in the process until the website is finally launched and you can rely on a large number of visitors to return to the site once they’ve accessed it for the first time.

Follow up

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Once the site is launched, there are some things you should do in the long run. First of all, it’s very likely that you will build a consistent email list. Use it further to send newsletters to the people who are interested in what you offer. A nice touch would be to send a “thank you” note to all people who’ve subscribed to the site, helped you or shared your website.

Secondly, try to reply to all of the added comments or messages you receive. New visitors might have some questions to ask and rapid communication is key to making them come back. After your website launch, you need to remain consistent. Keep publishing high-quality content, populate your social media accounts and work on that online reputation.

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The post Website Launch Announcement Ideas and Tactics To Use appeared first on Be Theme Blog.

WebGL is no longer the exclusive domain of the biggest 3D developers. It is now widely accessible to the general public and it’s composed of secondary elements and small effects with filters, such as shaders.

WebGL games are the primary example of how this technology is implemented without using CSS.

This article will explore the 16 most enjoyable WebGL games you can play through your browser.

Google Maps Cube Game

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http://www.playmapscube.com/

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Are you a traveler? Do you want to explore the world while having fun? Google Maps Cube Game is perfect as a fun way to explore the world and travel vicariously.

Made by the Google Maps team in coordination with B-Reel, this WebGL game lets you explore the streets of some of the biggest cities in the world guiding the blue ball around by moving the cube. The game provides a fabulous rendering of the streets of Tokyo, New York, Paris, San Francisco, and other cities.

Bullet Force

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https://www.crazygames.com/game/bullet-force-multiplayer

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This multiplayer game is for FPS lovers, with some amazing 3D graphics that can be played straight from your browser. Create a room or join other private game rooms and enjoy a game with friends or strangers.

You can use some of the deadliest and most powerful guns, including machine guns, RPGs, or make use of your kill streaks with special abilities.

Pacmaze

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This 3D game is great for fans of the old Pac Man games and the graphics and gameplay are amazing.

Madalin Stunt Cars 2

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https://www.crazygames.com/game/madalin-stunt-cars-2

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This is a 3D driving game developed by Madalin Stanciu. There are 34 cars to choose from, and you can play single-player and multiplayer.

The game has a great level of variety and an amazing amount of detail.

Your preferred car is definitely available and you can choose from some awesome cars, such as the LaFerrari, the Pagani, or the Veneno.

HexGL

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This is a futuristic and fast-paced spaceship racing game playable on HTML5 browsers and you can use your keyboard, a touchscreen device or a controller.

Teach Me to Fly

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Teach Me To Fly is an enjoyable WebGL game to spend many hours learning how to fly through the air and navigate around buildings.

It’s a simple and fun game with very manageable controls and amazing 3D graphics.

Shell Shockers

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Shell Shockers is a multiplayer FPS game where you play as an egg character against real opponents in an arena, where egg characters with weapons compete against each other in order to see who is the winner. It’s made by Blue Wizard Digital.

You can play in one-on-one battles, or in larger-scale battles to see who is the best player. Select your character’s name, the game mode, and start playing immediately. It’s a simple game with some awesome graphics. The goal is to protect yourself and inflict damage to enemy eggs in the arena.

CycleBlob

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http://cycleblob.com/

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This game requires you to dig deep and find your old Snake skills. It’s a very popular game, based on lightcycles from TRON. There are complex 3D surfaces to race in and compete against other players.

WebGL Rubik’s Cube

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This game was developed by Werner Randelshofer, who transformed it from a Java game into a WebGL game. It’s an advanced game with good coding, which was patented by Google and Apple, and uses the coding with their permission.

HelloRacer

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This is an interesting WebGL racing game, developed by HelloEnjoy. You use a 3D toy car that you have to steer through the environment to win. You can simply tilt your screen to the left or to the right, and touch the screen to accelerate. It’s a simple game for racing enthusiasts to enjoy.

Amazing Strange Rope Police

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Tap into the world of superheroes and villains with this game, where you can either choose to control a superhero and save the day or be a destructive villain. The game has fantastic graphics and you can explore a city full of surprises. The superheroes and villains and their abilities have interesting and varied options.

Quake 3

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Quake games were amazing FPS games. This game is made by Brandon Jones, who converted a whole level from Quake 3 to WebGL, complete with music and sound effects. It’s an impressive feat, however it’s pretty complicated, so there are some hiccups in performance.

WebGL Cars

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This enjoyable racing game is visually impressive, featuring real-time reflections and some great graphical details. It was created by AlteredQualia, a developer who already has a great portfolio of remarkable games.

War Brokers (.io)

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This FPS game has real tanks and weapons and you must complete missions with your teammates simultaneously using the weapons, tanks, and helicopters.

It’s a real-time multiplayer, typical for .io games, with a great gameplay.

Materials: Cars

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This is a great driving game, with real cars – Lamborghini Gallardo, Ferrari F50, and other great cars.

Dragon Simulator 3D

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https://www.crazygames.com/game/dragon-simulator-3d

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This is a dragon simulator where you can become a huge beast with wings and fly around. You have to perform certain tasks and show your power to humans.

Polycraft

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http://polycraftgame.com/

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Polycraft is an impressive and fun 3D game where you have to collect resources in order to survive and craft things.

Ending thoughts on these WebGL games

These are the best, most powerful WebGL games for HTML5, that you can try out right now.

If you enjoyed reading this article about WebGL games, you should read these as well:

The best agency websites that the internet has to offer

The predominant social media colors you see online

The best restaurant websites with gorgeous web design

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The post The most fun WebGL games and experiments to check out appeared first on Be Theme Blog.

Modern website design is not easy, even though some people believe that. The approaches differ tremendously one from another, and it may be hard to choose one. One thing is sure, modern website design is one of the top choices when it comes to website creation.

The only way you can be sure that you selected the best design type for your own website is getting informed about this topic. These few ideas should give you a general impression of what people look for at the moment.

Paramount factors in modern website design

Website design changes from one year to another, just like fashion. You can’t learn a proper way how to design a website because – after all – it’s all about your preferences and your users’ opinions.

Each visitor that stumbles upon your website must enjoy his experience with it, and these few trends and factors should help you understand what people seek at the moment. From how to improve the visuals of your website to delivering messages in a more persuasive way, you will find it all here.

Minimal

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If you want to learn how to design a website that is appreciated by everyone, the best idea is to start with a minimalist design. As the saying goes, less is more. Modern website design mostly relies on fewer elements that are bold, elegant and convincing. When selecting a minimalist website, you choose the best way to create focus. Visitors will instantly direct their attention towards content. The navigation is maintained fluid and easy and the design elements are kept simple.

A minimalist website is useful because it is easier to manage, it offers great performance, it brings better conversions and it suits all sorts of businesses.

Responsive

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In a world where mobile phones are used on a daily basis, modern website design must focus on responsiveness. Mobile-friendly websites are a must in today’s world, but they are quite tricky to develop. Even so, almost all modern websites are optimized for accessing them on different platforms such as smartphones and tablets. If your website is great on desktop and has plenty of functions, they are in vain unless you make it accessible for mobile users.

Using typography – the right way

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The best websites out there know how to expose a message. One of the elements that make a difference is typography. Even though it might not seem important at first, the font you choose for your website can determine whether the visitor will continue reading your content or not. You have a large selection of fonts to choose from, so do your research beforehand.

The font you use along with the size you choose for it will dictate where the attention of the visitors will go. Based on these details, you help visitors scan your website easier and faster. Take The New Yorker as an example.

Color palettes explained

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In modern website design, color palettes are more limited, and they need to follow the trends of the year. For starters, you should know that the color schemes you choose influence the feelings and choices of people through psychology. It is proven that people who use too many colors can confuse visitors, which will result in a distracting website that doesn’t attract people or gain their loyalty.

Using a primary and secondary color for your website design is useful and visually-pleasing, as you can combine them after your own liking. Changing the nuances that you use on your website in the future is recommended only if you don’t have a very consistent brand that can’t suffer any modifications.

Negative space

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A modern website is never too crowded. Using a lot of elements will make the website both slow and ugly. Using negative space to give visitors the chance to decide what they want to focus on next is a must. A good webpage design will always contain some negative space to consolidate the whole website.

Adding some empty space around the margins of the website, the header or the footer will give your visitors a break. Minimalist websites are always more open, leaving users a lot of negative space to rest their eyes on. Take a peek at Apple’s website for instance. It is an easily-scannable website with lots of negative space in it.

CTAs and how to include them

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CTA (call-to-action) buttons or sentences are supposed to convince people who see them into doing a certain action. You can notice that most ads contain CTAs because they are effective in turning potential customers into actual ones. The same goes with modern website design. Use CTAs to encourage people to sign up to your newsletter, to download resources you are offering for free or to email you.

You should position CTAs properly so that they are easy to access. On websites, the most important role of CTAs is to gather contact information. The best places to incorporate CTAs is at the end of any blog post and in the sidebars.

The User Experience

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The whole point of modern website design is to make it pleasurable for the user. Users prefer minimalist designs because they are simpler to navigate. Don’t think about boosting your rankings when you build a website. If the site looks cheap and complicated but it is correct from an SEO point of view, you will have nothing to gain.

Your main focus should be the user experience. Google uses algorithms that take into account how much time users spend on your website. Recurring visitors are the ones who count, so make sure that the user experience you provide is worth remembering.

Fast websites are good websites

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Web design is not all about the looks of a website. It also has to be optimized in terms of speed. A website that responds fast and effective to all commands is what users seek. When your website takes minutes to load, most users will leave it instantly. The in-depth design is more difficult to create and it can suffocate the website if it is not used the proper way. Google, YouTube, Apple, Microsoft and so on went from an in-depth design to a flat one and everyone appreciate the move.

To encourage leads and prospects to spend time on your website, you should optimize the images you upload, you should minimize HTTP requests and choose a good hosting option. By doing this, your website will surely become faster besides looking great. It is definitely a principle of modern website design.

Visuals are useful

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When designing a website, you can’t just focus on content. Visuals help people receive the message you want to send in a much quicker manner. You simply have to incorporate the appropriate images and videos on your websites. Bigger images that also contain chunks of text that create the sense of curiosity are used by the best news websites out there, such as Medium.

The reason why they work so great is that they attract users through visuals, but they stay for the good content they find under the image. The same goes for background videos. Users don’t have the time or the patience to read pages and pages of your business history. To avoid that, simply create a background video and let the website tell its story instead.

Gradients are back

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Gradients are duotone designs that were created somewhere around 1995. Since then, they have been used for all sorts of purposes. They are popular once again and modern website design included gradients into the new trends to follow as well. Choose two tones that are pleasant for the eye and incorporate both in your website’s design.

The fading effect is soothing, and most people enjoy it, which means you can’t fail if you use gradients. There are generators online that can help you choose the two colors of your gradient if you’re not sure what nuances go well together. Instead, you can use the colors of your company’s logo or branding image.

Flat and semi-flat design

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You probably noticed that most big brands out there recreated their logos and images in the past few years. Colossal companies such as Apple and Google switched to flat designs because of their simplicity and usefulness. It seems like the trend is still appreciated today and it is more effective than three-dimensional design. Plus, it helps websites load quickly and provides users with a great experience.

The focus is placed entirely on content, which allows customers to direct their attention to what really counts. In modern website design, it is paramount to remain consistent. If you choose a minimalist design, stay minimal. If you choose a flat design, continue with the flat design until the very last bit of building your website.

Product images

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In case you are interested in designing a business website, the easiest way to direct attention towards a product is by using images. As mentioned before, visuals can be used to highlight something of your choice. Large product images that can be zoomed in gives users the impression that they see every little detail about the product, offering it more value.

This way, users can trust your website more and choose your products over others. Some websites even offer 360-degree visualization of their products. You can hire a professional photographer to take quality pictures of your products from different angles. Remember that visuals are the first things that pop in the visitors’ eyes

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Infographics

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If you spend a lot of time on Pinterest, you already know what infographics are. These are images that contain small bits of information that users enjoy a lot. Why? Because they don’t involve reading long text chunks. Instead, they present facts in a visual manner that combines both utility and good looks.

Using such content on your website will also make it responsive if you create them properly. Infographics that are sized appropriately look great on mobile devices too. You have to make sure that the infographic is not too long, and the fonts used are not too small. Considering that it is an image, you won’t be able to modify the fonts once you publish it.

Short videos

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Besides background videos, you can also use short videos to present your products or services. One website that does that is Asos, the fashion brand. A 10-second video should be enough to present the looks of a product. Instagram was based on 10-second videos until they changed their policies and allow longer ones.

Short videos give users the chance to quickly find what they look for. This way, you increase your chance to gain recurring visitors. Long videos can be time-consuming and uninteresting if they are not created in a very persuasive manner. Opt for shorter ones to make sure that the strategy will be effective. Modern website design also includes using GIFs, as long as they don’t make the website slow.

Modern website design examples

If you are looking for websites layout ideas, you can simply search the web and see for yourself what experiences are worth coming back for and what are the ones that should be avoided after one visit. Based on your research, you can decide what you want for your own website. There are a few types you will encounter when looking for web design inspiration. These are:

Modern

Clean websites are the ones that people search for the most. A modern approach is the easiest way to make sure that everyone will enjoy the look of the website. Using flat and semi-flat designs, a lot of negative space and visual content should be enough to put together a modern website. The fonts used for such websites are usually sans-serif and the navigation should be intuitive. The industries that should opt for modern design are education, tech, and business.

Friendly

If what you want to present is more creative and fun-oriented, then a friendly website is what you need to select. Friendly websites are responsive, but they include elements that captivate attention quicker and fill the website, such as illustrations, impressive color palettes, creative infographics, and uncommon fonts. Friendly web designs are meant to create an immersive user experience. The industries that often select creative web designs are food, travel, and entertainment. Businesses that sell goods that involve creativity can also be part of this category.

Classic

Finally, classic websites are the ones that you see in many cases. A classic website will gather together the web design elements that are used since online marketing started to be popular. Regular fonts such as Times New Roman, neuter colors and textures and simple visuals define classic websites. These are used by more serious industries that seek for keeping their brand untouched and their customers happy through a responsive, yet sober website.

Final thoughts

You probably got convinced that website creation has almost no boundaries. The approaches are so diverse and numerous that you can’t simply pick one without understanding what it is all about. Modern website design is limited to a few trends that come and go and it is most appreciated by all people. If you want to choose the safest bet for your next website, this would be it. Keep in mind that your website is the connecting tool between you and your customers, so put enough effort and passion into it to obtain that genuine outcome that everyone will find pleasing.

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The post Modern website design: How to create a website that looks awesome appeared first on Be Theme Blog.